INFO
I’m an art director and designer with extensive experience in UI/UX, branding, product design, digital marketing, and a record of accomplishment in both digital and print communications.
I’m able to work as part of a team with web developers, copywriters, photographers, printers, other
designers, account executives, and marketing specialists.
I’m Cuban. For ten years I called Tel Aviv home, but for the past 5 years, I’ve lived in Miami.
+1 786 817 5781
hwfriman@gmail.com
EXPERIENCE:
2022
RAZORFISH
MIAMI, USA
JR. ART DIRECTOR
Help to execute cutting-edge conceptual thinking and design for the iconic auto brand Chrysler, creating compelling work for digital experiences.
2021
JO-ANN FORSTER TEAM
MIAMI, USA
MARKETING DIRECTOR
GRAPHIC DESIGNER
Development and implementation of the brand strategy.
Develop the overall layout and production design for digital and print applications such as advertisements, brochures, magazines, website, social media and corporate reports.
2016
ALLENBY CONCEPT HOUSE
TEL AVIV, ISRAEL
www.allenby.co.il
ART DIRECTOR
WEB & GRAPHIC DESIGNER
Design and development of corporate and ecommerce websites, landing pages and newsletters.
Responsible for creating and developing both digital and print design for a wide range of print and online campaigns, publications and advertising.
Creation of corporate image, brochures, newsletters, banners, logos, stationary, widgets, apps, etc.
2013
YAHALOM CREATIVE SOLUTIONS (YCS)
TEL AVIV, ISRAEL
www.ycs.co.il
ART DIRECTOR
WEB DESIGNER
In charge of various projects from the initial concept stage to completion including: corporate and ecommerce websites, banners, brochures, flyers, corporate image and multimedia presentations.
2009
ARTVISION
TEL AVIV, ISRAEL
www.artvision.co.il
ART DIRECTOR
WEB DESIGNER
Design and development of websites.
Design and creation of corporate image, logos, stationary, brochures, packaging, posters, catalogs.
2006
PUBLICITUR AD AGENCY
Havana, Cuba
ART DIRECTOR
DESIGNER
Work with the creative team in the conceptualization and development of several projects and campaigns in the Tourism Industry. Supervision and design of corporate image, ads, brochures, catalogs, flyers, billboards, stands, campaigns and websites.
EDUCATION:
September 1991 – June 1996
Bachelor’s Degree
Superior Institute of Industrial Design, Havana, Cuba
SOFTWARE PROFICIENCY:
Platforms:
Macintosh, Windows
Web & Graphic Design:
Adobe Creative Cloud,
Figma,
InVision,
HTML, CSS, JavaScript, GSAP, jQuery,
CMS (Drupal, Shopify, WordPress)
LANGUAGE PROFICIENCY:
Spanish (Native Language)
English (Full Professional Proficiency)
Hebrew (Full Professional Proficiency)